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Leslie Presto
Design Strategist & Experience Design Consultant

Leslie is a design strategist and experience design consultant who is always looking to create with world-shakers, game-changers, modern-day Platos & Rumis to help inspire, innovate, motivate, and radiate through human and life centered design.

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Work Experience

Senior Product Designer, Consulting

Devbridge
July 2019 - Present • 1 mo

Leading research, design and strategy for a travel experience engagement within the airline industry.

· Industry ·
⟡ Airline

· Practices ·
⟡ Design Strategy
⟡ User Research & Strategy
⟡ User Experience Design
⟡ Service Design

Co-VP of Programming & Strategy

AIGA Chicago
May 2019 - Present • 3 mos

Helping lead organizational strategy and strategic programming for the Chicago design community to help unite, educate and advance like minded individuals so they may continuously grow/connect creatively in their craft, self, and in community.

· Industry ·
⟡ Design

· Practices ·
⟡ Organizational Strategy
⟡ Experience Strategy
⟡ Programming
⟡ Service Design

Senior Design Strategist & Experience Consultant, Freelance

LPresto Creative
June 2014 - Present • 5 yrs 2 mos

Designing wellness services and experiences with health-centric entrepreneurs to bring healing resources to those who are in need. I help connect wellness entrepreneurs to other like minded influencers to scale modes of natural healing. Through strategic planning, experience design, and brand stories, I help pave unseen paths to help light the way for humans who are in search for a better and much happier version of themselves.

· Industry ·
⟡ Holsitic Health

· Practices ·
⟡ Brand Strategy
⟡ Business Strategy
⟡ Service Design
⟡ Human Centered Interaction Design
⟡ Experience Design & Strategy
⟡ Graphic Design
⟡ Consulting

Senior User Experience Designer, Consulting

Solstice
October 2018 - May 2019 • 8 mos

Design led multiple cross-functional teams through co-creation and collaboration to help drive internal strategy, business strategy, experience opportunities, innovative solutions, product architecture, and strategic next steps. Together we delivered experimental experiences, uncovered valuable triggers and user insights, as well as innovative service design opportunities and processes through digital vehicles resulting in promising product solutions.

· Industry ·
⟡ Healthcare
⟡ Insurance
⟡ Sales

· Practices ·
⟡ Design Strategy
⟡ Service Design
⟡ User Experience Design
⟡ Interaction Design
⟡ Visual (UI) Design
⟡ Copywriting
⟡ Consulting

Senior Interaction Designer, Consulting

IA Collaborative
April 2018 - March 2019 • 1 yr

Led client and team through user experience design and strategic systematic scaling for a redesign effort on a large fortune 500 financial services website. From managing project timelines, project risk management, team management, I united our multidisciplinary team through group strategic thinking so that we put our best efforts forward, effectively. I worked with our client, account managers, graphic designers, researchers, and our copywriter to craft compelling stories and set design directions, collaborated with external architects and developers, and created a scalable design system that acted as a template to push cohesion amongst the various verticals across their business which shifted the way they plan, develop and create moving forward. From a simple redesign effort, we helped empower our clients to create cohesion amongst their various company divides helping them set the stage for a more cohesive product shopping experience.

· Industry ·
⟡ Financial Services

· Practices ·
⟡ Project Management
⟡ Project Timelines
⟡ User Experience Design
⟡ Interaction Design
⟡ Visual (UI) Design
⟡ Design Systems
⟡ Business Strategy
⟡ Mentorship
⟡ Consulting

User Experience Designer, Consulting

Solstice
June 2017 - Jan 2018 • 8 mos

Collaborated in the efforts to build a multidimensional agricultural mobile application giving growers real time insight into the health of their fields by the touch of their fingertips. Through innovative technology and human centered design, we created services and experiences to help growers monitor, identify, analyze, and plan for their current and upcoming crop year so that they may come to decisions that will impact their annual yield and profitability.

· Industry ·
⟡ Agriculture

· Practices ·
⟡ Design Strategy
⟡ User Experience Design
⟡ Visual (UI) Design
⟡ Design Systems
⟡ Agile Development
⟡ Consulting

Service & User Experience Design Consultant

Dresscodeable
January 2017 - June 2017 • 6 mos

Joined forces with Founder and COO in the recruitment efforts to help build and grow a multidisciplinary team of talented individuals; from stylists, photographers, illustrators, to models. From a company level, I assisted with business and operational strategy to create and define alignment for our overall vision using service design methods. From a product level, I shepherded our strategic goals into digital experiences bringing our visions into conceptual fruition through user experience and visual design resulting in innovative and promising solutions. (This work hasn't been published to the public and is not work you currently see on dresscodeable.com)

· Industry ·
⟡ Education
⟡ Information
⟡ e-Commerce

· Practices ·
⟡ Service Design
⟡ User Experience Design & Strategy
⟡ Visual (UI) Design
⟡ Branding
⟡ Operations
⟡ Consulting

Senior User Experience Designer, Consulting

RR Donnelley
November 2016 - April 2017 • 6 mos

Worked within Agile Methodology. Analyzed issues within current business process to develop improved service design through internal ux design operations and client facing UI/UX solutions. Performed usability analysis surrounding existing solutions within the Market Segment Solutions Unit. Worked closely with creative director, business analysts, product analysts, and developers to help minimize as much visual and functional risk by communicating visual, interactive, and strategic directions as well as intended flow to the team. Worked with cross-functional teams within different time zones to assess and prioritize opportunities, constraints, features, requirements, and initial and future concepts. Collaborated in identifying existing pain points to develop better solutions. Provided leadership in branding, user experience, visual, and interaction design clarification when working with analysts and developers. Conceptualized and spearheaded the application’s design system and visual style guides all encompassing the following: information architecture, user flows, interaction design, visual design, prototypes, and much more. Used the synergistic power of teamwork and servant leadership to achieve best UX strategies and results for a heavy data driven print application. Organized final client delivery for director and team to assist with finding all current files/specifications/guides to effectively overcome organizational blocks of ambiguity.

· Industry ·
⟡ Retail
⟡ Printing

See Recommendations
Recommendations

Leslie is simply amazing. She is a fantastic UX designer with advanced skills in every phase of UX. From initial research, to flow modeling, to visual and interaction design, to specification and implementation support, she is incredibly thoughtful, thorough, detailed and precise. Leslie is also incredibly technically proficient. Not only did she build out Adobe CC Libraries for our entire design system but she also updated all the icons and symbols in our custom system font, introduced Trello for UX team workflow and collaboration, and more. She's a tech wiz and will bring great processes, tools and efficiency ideas. On the personal side, she is warm, friendly and a total pleasure to work with. She was a fantastic addition to our team as she would be to any team. I would hire her again in a second.

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Ethan Miller
Director of User Experience Design
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User Experience Designer, Consulting

Saggezza
June 2014 - April 2017 • 2 yrs 11 mos

Spearheaded multiple project directions via strategic concepts, information architecture, user flows, sitemaps, wireframes, creative direction, content strategy, interaction design, visual designs, and much more. Responsible for conducting user interviews, user research, gathering requirements, defining empathy strategies, conceptualizing, wireframeing, visual design, and much more for B2B and B2C web applications. Analyzed problems within current business processes to develop innovative service solutions. Worked closely with clients to capture and satisfy user requirements. Facilitated and helped conduct usability studies on products and suggest refinements. Worked closely with interactive directors, project managers, business analysts, product analysts, and developers to help minimize as much visual and functional risk by communicating visual and strategic directions as well as intended flow to the team. Worked with cross-functional teams within different time zones to assess and prioritize opportunities, constraints, features, requirements, initial and future concepts. Collaborated in creating both low and high fidelity wireframes, prototypes, polished visual designs, icons, and related graphics. Facilitated informational presentations for designers and business analysts surrounding visual and user experience topics. Used the synergistic power of teamwork and servant leadership to achieve best UX strategies and results for various projects.

· Industry ·
⟡ Information
⟡ Trade
⟡ Transport Logistics
⟡ Investment & Banking
⟡ Credit Unions

See Recommendations
Recommendations

Leslie is a joy to work with. She is an extremely detailed oriented interactive designer who can wear multiple hats on even the most complex enterprise applications. Her ability to work with clients directly to understand their business needs and then translate them into beautiful user interfaces is impressive. Leslie is the type of designer who is always pushing herself to not only be skilled at her creative endeavors, but also technology. It is rare that a designer wants to jump in and code HTML and JavaScript - but Leslie understands that any interactive designer must truly understand all aspects of the digital space to be successful.

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Ian Whiting
Director of Interactive Services
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User Experience Analyst, Consulting

RealizeIT
September 2016 - September 2016 • 1 mo

Aggregated data from new and existing user ratings, reviews, tests, and findings. Performed usability analysis surrounding aggregated data and existing interactive solutions within the adaptive learning application. Reduced any turbulence during testing process by implementing various measurement and collaborative tools to help consolidate all study results. Collaborated in identifying existing pain points to develop smarter solutions. Collaborated in creating innovative solutions that helped solve for better user experience. Conceptualized and spearheaded the application’s new user experience direction via strategic concepts, information architecture, user flows, interaction designs, and more.

· Industry ·
⟡ Education

See Recommendations
Recommendations

Since this was a quick engagement, strong organization and time management skills were extremely important. Leslie demonstrated her ability to manage and organize usability testing sessions, but more importantly, participate as the sole observer during the sessions. Leslie's observations played a crucial role in the success of the usability study. Leslie is extremely committed to her work and holds herself to only the highest of standards.

- - -

Kathryn Steele
Senior User Experience Designer
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Senior Product Designer, Consulting

MetroBank
Dec 2015 - August 2016 • 9 mos

Performed usability analysis surrounding existing interactive and design solutions. Identified existing pain points and created strategic refinements. Worked with cross-functional teams within different time zones to assess and prioritize opportunities, constraints, features, requirements, and initial and future concepts. Conceptualized and spearheaded the application’s new creative direction via strategic concepts, information architecture, user flows, sitemaps, wireframes, interaction design, illustrations, final visual designs, and much more. Provided servant leadership in project management efforts for internal creative team. Performed audits for animation performance to align with client expectations. Collaborated with creative directors, animators, designers, and developers to refine application styles and establish proper and best delivery. Coordinated animation, design, development, and final delivery strategy efforts on all creative fronts to ensure absolute delivery.

· Industry ·
⟡ Financial Services

See Recommendations
Recommendations

I worked closely with Leslie on the Metro Bank project. As the project lead, she liased between the clients, developers, animators and designers across multiple timezones, enabling us to collaborate effectively. A meticulous planner, she made sure everything was organised and on schedule. Though she had a lot of responsibilities, she never shied away from sharing the workload. She was always fair while dividing the work and never considered any task to be below her. Her warm and friendly personality made me feel welcome in a new and unfamiliar city. Leslie was a dream to work with and I hope to work with her again soon!

- - -

Shahina Ahmed
User Experience Designer
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Product Designer, Consulting

Calero Software
August 2014 - November 2015 • 1 yr 4 mos

Worked within Agile Methodology. Analyzed issues within current business process to develop improved service design through internal ux design operations and client facing UI/UX solutions. Worked closely with client to capture and satisfy user requirements. Worked closely with project manager, business analysts, and developers to help minimize as much visual and functional risk by communicating visual, interactive, and strategic directions as well as intended flow to the team. Worked with cross-functional teams within different time zones to assess and prioritize opportunities, constraints, features, requirements, initial and future concepts. Collaborated in identifying existing pain points to develop better solutions. Spearheaded Designs Operations to easily identify design decisions for incoming story requirements. Collaborated in creating both low and high fidelity wireframes, prototypes, polished visual designs, icons, emails, and related graphics. Conceptualized and spearheaded the application’s design system and visual style guides all encompassing all of the following: information architecture, user flows, interaction design, visual design, and much more. Used the synergistic power of teamwork and servant leadership to achieve best UX strategies and results for a heavy data driven telecommunication application. Created and maintained a central hub for all design styles and rules for the application for developers and designers. Organized final client delivery for client and team in the form of an internal website to assist with finding all current files/specifications/guides to effectively overcome organizational blocks of ambiguity.

· Industry ·
⟡ Telecommunications

See Recommendations
Recommendations

Since day one, Leslie quickly brought me up to speed on Calero, the team, product owners, guidelines, and the overall gestalt of the project. As an incredibly talented and well-rounded designer, Leslie has gone above and beyond the "requirements". She infuses purpose within her design and brings inspiration to the table. Leslie is simply nimble, intuitive by design, and a pleasure to know both in and outside of the office!

- - -

Nick Cooper
User Experience Designer
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Digital Marketing Specialist

Yoga-360, Inc.
March 2011 - June 2014 • 3 yr 4 mos

Developed and implemented the brand strategy of Yoga 360 including the multiple products, brands, and services it offered under the parent studio. Planned and executed brand positioning, marketing, and advertising programs to raise brand awareness and value. Created logos, packaging designs, email content and designs, design templates, additional marketing material, and much more. Mentored and guided peers in the creation of advertising and marketing efforts utilizing templates created. Worked within the Mindbody B2B application to continue the transfer of branding consistencies. Designed and developed multiple B2B and B2C websites associated to parent brand including but not limited to: Ayurveda & Yoga Retreat Websites, Meditation, Yoga Instructor Brands, Yoga Teacher Training Portals, Food Blogs, Yoga Accessories & Gear, Natural Skincare. Performed usability tests and analysis surrounding solutions to better solve for user experience and user interactions. Collaborated and coordinated advertising and marketing strategy timelines. Introduced collaborative tools to ensure transparency and clear communication throughout entire studio both in-house and contractor base.

· Industry ·
⟡ Health
⟡ Yoga & Meditation
⟡ Ayurveda

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